On May 10, the cloud China brand day 2020 started. Li Keqiang, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of the State Council, made important instructions on the activities. The instructions indicate that: Strengthening brand building and continuously improving the quality and influence of China's products and services are important aspects of firmly implementing the strategy of expanding domestic demand and promoting high-quality development 。 All regions and relevant departments should adhere to the guidance of Xi Jinping's thought of socialism with Chinese characteristics for a new era, implement the decision-making and deployment of the Party Central Committee and the State Council, implement the innovation driven development strategy, deeply promote mass entrepreneurship and innovation, adhere to the principle of quality first and benefit first, further enhance brand awareness in the whole society, guide enterprises to carry forward professional spirit and craftsmanship spirit, and create more Famous brand, with stronger competitiveness to expand market space, better meet the needs of mass consumption upgrading and national development.
Han Zheng, member of the Standing Committee of the Political Bureau of the CPC Central Committee and vice premier of the State Council, attended the relevant activities and announced the opening.
On the morning of the same day, Han Zheng and he Lifeng, vice chairman of the National Committee of the Chinese people's Political Consultative Conference and director of the national development and Reform Commission, were at the main venue in Beijing. Li Qiang, member of the Political Bureau of the CPC Central Committee and Secretary of the Shanghai Municipal Committee, attended the launching ceremony of the event through the Internet platform. Subsequently, the China Association for Brand Equity Promotion (CBIA) and other companies released the China Brand Equity Promotion Association (CBCA) on the day of 2020, Lunan Pharmaceutical Group's brand strength is 941, ranking second in the medical health group; Lunan Pharmaceutical Group's brand value is 10.658 billion yuan, ranking sixth in the medical and health group 。
[China brand value information] is the only brand value list in China that uses the latest international organization for standardization brand evaluation standard iso20671 to evaluate the Chinese brand value scientifically, objectively, comprehensively and systematically.
On the one hand, in order to guide the standardization of Chinese brand value evaluation methods and further integrate with international brand value evaluation methods, this list and related interpretation of the list also set a benchmark for Chinese enterprises to enhance brand value, encourage Chinese enterprises to enhance brand value with more international vision and correct methods, and truly promote the transformation of Chinese products into Chinese brands.
Let old brands radiate vitality, new brands emerge in competition, and famous brands go to the world. The theme of China brand day 2020 is“ Chinese brand, shared by the world; well-off in an all-round way, quality life; global war "epidemic", brand power ”。 According to international standards, national standards and relevant evaluation rules, and following the principles of science, justice, openness and recognition, the number of brands released this time reached 564, with a total brand value of 7356.3 billion yuan, an average increase of 5.1% over last year.
Quality and innovation are the foundation of brand 。 Brand is formed naturally in the market and is the result of market transaction and test. "Lunan Pharmaceutical Group" is always carrying out the guiding principle of "innovation and service"“ Innovation, coordination, green, open and sharing ”The concept of development. Promote the development of enterprises with scientific and technological innovation, and enhance the competitiveness of products by brand building. Strengthen scientific research and innovation, constantly improve product quality, won the sixth provincial governor quality award of Shandong Province, won one second prize of National Technological Invention Award and seven second prize of national science and technology progress award. Undoubtedly, Lunan's brand value has risen from RMB 10.658 billion to RMB 4.7 billion. Lunan pharmaceutical industry will continue to enhance its own brand influence and brand value. Uphold“ Benefit the society and create a better life ”In order to promote the high-end brand, play the role of industry benchmark, popularize health knowledge, and constantly improve the brand influence and competitiveness of Lunan pharmaceutical.
China's brand value evaluation is a public welfare brand value release activity held for the seventh consecutive year in order to implement General Secretary Xi Jinping's "three changes" and promote the formation of a brand value evaluation mechanism with Chinese characteristics. It has become an important action to fight the epidemic, boost confidence, lead brand consumption and create more world-famous Chinese brands.